Compliant data is a critical business resource

Marketing strategy and data privacy regulations are both evolving rapidly. Move beyond performance-based to outcome-base marketing with a bulletproof and futureproof user acquisition strategy that centers user consent.

Privacy regulations and enforcement bring complexity to the digital business landscape that app professionals are navigating. We help manage the complexity for you. Mobile publishers, developers, and the mobile advertising ecosystem need high quality data, for which user consent is now critical.

User consent enables:

  • running remarketing or re-engagement campaigns
  • correct attributions for installs to specific campaigns
  • decreased user acquisition costs
  • permission to use analytics, attribution, advertising and other marketing tools and SDKs

This toolkit provides a step-by-step guide to help bring your app marketing strategy into alignment with the GDPR and the ePrivacy Directive. Don’t risk regulatory penalties, app store removal, or data loss.

Download the GDPR Checklist for Apps now!